Career

Job Opportunity: Digital Marketing Manager

Key Responsibilities:

Digital Marketing Strategy: 

• Develop and execute comprehensive digital marketing strategies aligned with ApkaMart’s goals.
• Monitor market trends and competitor activities to optimize marketing efforts

Social Media Management

• Oversee ApkaMart’s presence across platforms like Instagram, Facebook, Pinterest, and YouTube.
• Plan, create, and execute engaging content (reels, posts, stories) to build brand awareness and drive traffic.
• Monitor trends and innovate campaigns to enhance engagement.

Performance Marketing: 

• Manage and optimize paid campaigns (Google Ads, Facebook Ads, etc.) for conversions and ROI.
• Conduct A/B testing and track key performance metrics like CTR, CPC, and ROAS.

SEO and Content Marketing:

• Oversee on-page and off-page SEO to improve organic rankings and visibility.
• Collaborate with the content team to create blogs, product descriptions, and newsletters.

Email Marketing and CRM:

• Design and execute email marketing campaigns to nurture leads and re-engage customers.
• Manage customer databases for segmented and targeted outreach.

Data Analysis and Reporting:

• Use analytics tools (Google Analytics, Meta Business Suite, etc.) to monitor campaign performance.
• Prepare monthly reports on digital marketing activities and suggest actionable insights.

Team Collaboration:

• Work closely with the product, design, and operations teams to ensure cohesive messaging and campaigns.
• Guide and mentor junior digital marketing team members (if applicable).

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Proven experience (3+ years) in digital marketing, preferably in e-commerce.
• Hands-on experience with tools like Google Ads, Facebook Ads Manager, Canva, and email marketing platforms.
• Strong understanding of SEO and SEM practices.
• Analytical mindset with proficiency in Google Analytics and other reporting tools.
• Excellent communication and interpersonal skills.
• Creative thinking and the ability to work in a fast-paced environment.

Job Opportunity: Video Editor

Key Responsibilities:

• Video Editing: Edit and assemble raw footage into polished, engaging videos suitable for social media, websites, and marketing campaigns.
• Content Creation: Collaborate with the marketing team to develop video concepts that align with the brand's tone and strategy.
• Motion Graphics: Incorporate animations, transitions, and special effects to enhance video appeal.
• Sound Design: Add appropriate music, voiceovers, and sound effects to videos.
• Quality Control: Ensure all videos meet the highest quality standards and adhere to brand guidelines.
• Trend Awareness: Stay updated on the latest video editing trends and techniques to keep content fresh and engaging.

Qualifications and Skills:

• Proficiency in video editing software like Adobe Premiere Pro, Final Cut Pro, After Effects, or similar tools.
• Experience with motion graphics and animation is a plus.
• Strong understanding of storytelling, pacing, and visual aesthetics.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• A portfolio showcasing past video editing work.

Interested candidates can send their resumes to sakshi.bansal@apkamart.com